Some definitions of marketing emphasize marketing's capability to deliver worth to shareholders of your company as well. In this particular context, marketing can be outlined as "the management process that seeks to maximise returns to shareholders by establishing interactions with valued c

Marketplace segmentation includes having the full heterogeneous marketplace for a product and dividing it into numerous sub-marketplaces or segments, each of which has a tendency to be homogeneous in all sizeable features.[twelve] The method is carried out for two main applications: improved allocat